Residential photovoltaics (PV) presents an effective means of achieving low-carbon development, owing to its installation flexibility and resource-saving properties. To explore the residents' behavioral intentio. ••We analyze residents' intentions to install photovoltaic (PV). TPB Theory of Planned BehaviorPA Personal AttitudesSN. China, as the world's largest power generator, faces challenges owing to its coal-based electricity mix, contributing significantly to greenhouse gas emissions. In 2022, Chin. PV technology has garnered significant attention owing to its huge growth potential. Jaffe and Stavins observed that after 30 years of promotion, the penetration rate of economic. 3.1. Theoretical foundationMost Chinese families consider the elevated economic cost and the change in the aesthetic of the house when installing residential PV sy.