As shown in Table 2, beneficiaries seem to have a relatively satisfactory view of PPAP for all the aspects considered in the current study. For example, the average mean of behavioral expectation items was 4.578, while the average standard deviation was 0.672, which indicated that the beneficiaries were positive about the. From the KMO and the Bartlett sphericity test, the KMO value was 0.800, indicating that the sample data had high validity. The significance level of the Bartlett sphericity test was 0.000 less than 0.005. Therefore, the null hypothesis of the. In the second phase, AMOS 23.0 was used to test the research hypotheses of the conceptual model. The conceptual model also supported.
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